Online marketing is about understanding your audience. Unique visitors are great for measuring how many different people have visited your website in a given period, which can help you plan future marketing efforts.
Deciphering your website metrics can be confusing. In this blog post, you will learn to understand the data better, which ultimately helps improve your site performance.
What is a unique visitor?
A unique visitor for a website is someone who visits the site and has an individual session. One person could have multiple sessions on a single day. Still, as long as they keep coming back to your site each time, generating multiple visits, they’ll be counted as one unique visitor.
Someone who visits your website multiple times a day would still count as one unique visitor because that is all happening on the same day.
A visitor who has the same IP address, cookies, and other identifying information gets counted as unique.
How are unique visitors counted?
When you visit a website, it’s likely tracking your information. Tracking includes how long you stay on the site, when and where you clicked around within the content, and what pages are visited in order to get back to this one (the clickstream). Unique visitors are then counted based on this data.
What is the difference between visits and unique visitors?
The difference between a visit and a unique visitor is that visitors can have multiple sessions on the same day. Still, as long as they keep coming back to your site each time, they’ll be counted as one unique visitor.
A person with three separate sessions on their lunch break would still count as one unique visitor because that is all happening on the same day.
What is the difference between page views and unique visitors?
A visit to your site can generate any number of “pageviews”–each time someone loads a new web page on your website; an event occurs that counts as one view.
A visitor might have 30 pages loaded in their browser at once from three different sessions throughout the day, and as long as they keep coming back to your site, their visit will count as one unique visitor.
Which is more important, page views or unique visitors?
Pageviews are a metric that indicates how often people visit your site. On the other hand, unique visitors measure how many different people have visited over time. It’s essential to keep both the average page view and unique visitors in mind when evaluating website performance.
But suppose if I had to choose which one is the more important metric? In that case, it’s unique visitors, because it measures the number of people who have visited your site.
This will give you an accurate idea of how successful your website is.
Why Is It Important to Measure Unique Visitors?
If you’re working to increase your website’s traffic, it’s essential to measure the number of daily unique visitors.
This metric will tell you how many different people have visited your site in a given period of time and that can help you plan marketing efforts for the future.
How Do You Track Unique Visitors?
There are plenty of tools available arguably, the best one is also the most popular; Google Analytics. It’s free and easy-to-use, so you can start tracking your site traffic right away.
Google Analytics is an essential tool for all bloggers, marketers, and webmasters.
By studying your web analytics closely, you have the opportunity to make the best decisions for your website, discover which traffic sources are working for you, and understand your visitor’s needs better.