DIGITAL MARKETING SINCE 1998

Mick Meaney

Top of Funnel

The Science of Top of Funnel Marketing

If you are running, or are in the process of starting your own business, one of the most important steps is to build a marketing plan that will guide you from start to finish. You need this roadmap before you make any final decisions about your company and its future. One of the important steps in achieving that is by developing a top-of-funnel marketing strategy (TOFU).

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EDM Marketing

How to create EDM marketing campaigns

EDM marketing stands for Electronic Direct Mail. It is marketing through email, online adverts, and social media. The goal of this type of marketing is to generate leads and drive conversions. The difference between EDM marketing and email marketing is that it’s a direct form of communication since you reach out directly to each recipient in a highly targeted manner.

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social media content creation

12 steps to an effective social media content creation strategy

Creating content for social media is a great way to share your thoughts with the world and connect with people. But how can you create content that will resonate with your target audience? Here are some social media content creation tips, as well as some dos and don’ts when it comes to crafting your message. 

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